Live It Up

Curated adventure sports trips

LIU creates thoughtfully designed trips around adventure sports, incredible destinations, and the lifestyle that comes with them. Each experience brings together the right place, the right sport, and the little details that make being there feel special, whether you’re discovering a new sport or going deeper into one you already love.

Explore experiences


Destinations

Costa Rica

matapalo surf costa rica

Available now

Pavones - Surf

Available now

La Cruz - Kitesurfing

Coming soon

Matapalo - Surf



Liu Concept

Sports

Adventure sports are at the core of everything we do. They are the reason we go and the places we choose. The right sport can shape your mindset, shift your perspective, and give you a sense of freedom.

Destinations

We select unique destinations that bring together incredible conditions for the sports, beautiful stays, stunning surroundings, and a little something you can’t quite put into words. The kind of places that clear your head and leave you feeling lighter than when you arrived.

Lifestyle

Slow mornings, local flavors, good people, and time outside. These sports come with a way of living that makes room for what matters: more presence, more connection, and space to simply be.

How it works

  • 1. Choose your trip

    Find a trip built around an incredible destination, a sport you want to experience, and all the things that make it unforgettable.

  • 2. Make it your own

    Want to add something, change something, or make the trip a little more you? We can customize your experience around the way you want to travel, whether that means adding an extra night, adjusting an activity, or simply giving you more freedom to do your own thing.

  • 3. We do the rest

    From the moment you arrive, everything is designed to feel easy. Your stay, transfers, experiences, and local connections are arranged, leaving you free to focus on what you came for: the sport, the place, and everything in between.


The Experience

Travel With Confidence

Planning an adventure to a remote destination can feel overwhelming. Live It Up takes care of the details with the help of trusted local experts, so you can travel with confidence from the moment you book until you return home.

Designed With Intention

Every experience is designed to create the right balance of adventure, relaxation, and authentic local culture. No endless planning required. Just enjoy the experience at your own pace.

Flexible Travel Dates

Travel when it fits your schedule and enjoy a thoughtfully designed experience, on your own, with a partner, or with your own group. Choose your dates, bring your people, and experience the destination your way without having to wait for a scheduled departure.

We design the experience.
You choose how you live it.

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Discover the world through sport

Discover new destinations, the sports that bring you there, and the unique experiences we’ve carefully curated around them.

Explore

Testimonials

  • I already knew how much surfing does for me, but this trip reminded me why I keep coming back to it. Being somewhere so beautiful, spending my days in the water, and having nothing else to worry about gave me the space I didn’t realize I needed.

    — Robert Brooks, Oregon.

  • I wanted a trip that revolved around surfing, but I didn’t want to spend weeks figuring out where to stay, where to surf, or how to get around. LIU took care of all the details while still making the experience feel personal and flexible. I could focus on surfing and actually enjoying the place instead of planning every part of the trip.

    — Sarah Mitchell, California.

  • LIU found the perfect balance between adventure and comfort. Everything was thoughtfully planned without making the trip feel structured or overly scheduled. I got to experience a place I never would have discovered on my own. What an amazing team, thank you!

    — Megan Williams, New York

  • What I loved most about LIU was that the sport was never just an activity on the itinerary. It was the reason we got to experience the destination the way we did. We surfed, explored, met locals, ate incredibly well, and spent so much time outside. It felt like such a real, authentic experience. I’ve already booked my next trip with LIU.

    — Timothee Carter, Colorado